DIPLOMA IN MARKETING MANAGEMENT
Course Eligibility :- There is no age limit as prescribed.
* candidates must have a bechelor degree in any discipline with at least 50 per cent marks.
Course Duration :- 2 years
- Fully structured courses.
- Extensive practical & theory classes.
- Comprehensive guidance & job assistance.
SYLLABUS
1st Year
1.MANAGEMENT THEORY AND PRACTICE
2. ORGANISATIONAL BEHAVIOR
3. BUSINESS ECONOMICS
4. CORPORATE SOCIAL RESPONCIBILITY
5. INFORMATION SYSTEM FOR MANAGERS
6. BUSINESS COMMUNICATION
7.B2B MARKETING
8.SOFTWARE PRODUCT MAMAGEMENT
9PRODUCT AND BRAND MANAGEMENT
10. DIGITAL MARKETING
11.MANAGEMENT OF BANKS
2nd Year
1. MARKETING MANAGEMENT
2. FINANCIAL ACCOUNTING AND ANALYSIS
3. CONSUMER BEHIVEOR
4. SALES MANAGEMENT
5. MARKETING STATEGY
6 BUSINESS LAW
7.RISK MANAGEMENT
8PERSONAL FINANCIAL PLANNING
9.SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT
10ADVANCE ANALYTICS
11.INTEGRATED MARKETING COMMUNICATION