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DIPLOMA IN MARKETING MANAGEMENT

(Admission Open For 2020-2021)

DIPLOMA IN MARKETING MANAGEMENT

Course Eligibility :- There is no age limit as prescribed.
* candidates must have a bechelor degree in any discipline with at least 50 per cent marks.
 
Course Duration :- 2 years
  • Fully structured courses.
  • Extensive practical & theory classes.
  • Comprehensive guidance & job assistance.

SYLLABUS

1st Year

1.MANAGEMENT THEORY AND PRACTICE

2.ORGANISATIONAL BEHAVIOUR

3. BUSINESS ECONOMICS

4. CORPORATE SOCIAL RESPONSIBILITY

5. INFORMATION SYSTEM FOR MANAGERS

6. BUSINESS COMMUNICATION

7. B2B MARKETING

8. SOFTWARE PRODUCT MANAGEMENT

9. PRODUCT AND BRAND MANAGEMENT

10.DIGITAL MARKETING

11. MANAGEMENT OF BANKS

2nd Year

1. MARKETING MANAGEMENT

2. FINANCIAL ACCOUNTING AND ANALYSIS

3. CONSUMER BEHAVIOUR

4. SALES MANAGEMENT

5. MARKETING STRATEGY

6. BUSINESS LAW

7. RISK MANAGEMENT

8. PERSONAL FINANCIAL PLANNING

9. SECURITY ANALYSIS AND PORTFOLIO MANAGEMENT    

10. ADVANCE ANALYTICS

11. INTEGRATED MARKETING COMMUNICATION

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